You might have a stunning website with captivating design, impressive product showcases, and flawless language, but if your copy is not SEO optimised for search engines, your business website won’t stand a chance of appearing on Google’s search results (at least not in the first page)
Given that approximately 2.14 billion people in the UAE shop online, it becomes crucial to show up on Google’s top results. SEO-optimised content will ensure that your website has the right set of keywords that match the search intent of your potential buyers.
Onpage Website SEO doesn’t limit itself to a well-developed keyword strategy but also extends to optimisation of title tags, h-tags, image tags, internal and external links, a correct information hierarchy and so on.
Thus, it is reasonable to assume that on-page SEO functions similarly to a signboard for Google to direct potential clients to your website.
Disadvantages of NOT making your website copy SEO-friendly.
Let’s understand what kind of damage a plain website copy (not optimised for SEO) can do to your business:
Zero Online Visibility: When your website doesn’t have the right keywords, it fails to appear in Google search results, and your potential customers won’t even know your business exists, leading to a loss of brand visibility.
Decreased Traffic: Most online users rely on search engines to find products or services. You’re likely missing out on valuable organic traffic when you don’t show up where it matters. (This, in turn, affects your domain authority, which is a critical factor for Google to decide who to show first)
Reduced Sales: With lower visibility and traffic, your chances of converting potential customers into buyers diminish, decreasing sales and revenue.
Losing to your competitors: Similar businesses that appear on Google will capture attention, leaving your business at a disadvantage. It’s like your lemonade stand is hidden behind a tree while others are getting all the buyers out front.
Limited growth: Without a solid online presence, your business may struggle to expand its customer base and new markets effectively.
Negative Brand Perception: In today’s age, not showing up on Google can create a perception of outdatedness or insignificance, impacting your brand’s reputation.
By using the right Onpage SEO strategies, you get more traffic, more customers, and more success for your business.
What does an SEO copywriting services agency do for your website copy?
Most agencies have a tried and tested process for developing a good Onpage SEO Strategy that will help their client’s business rank higher in search engines. Here are the critical KRAs of an Onpage SEO Strategist-
- The first thing your SEO strategist will do is understand your product or service and find relevant, often-used keywords that apply to it.
- They then check for competition for the specific keywords and the likelihood of your website appearing for them.
- They also analyse the top three websites organically ranking in Google search results. They try to outdo these websites and create a better copy by analysing their content quality, content gap, user experience, internal links, and backlinks.
Overall, analysing top-ranking websites helps SEO copywriters understand the competitive landscape, identify best practices, discover content opportunities, and improve your chances of outranking competitors and attracting organic traffic.
What happens when you optimise your website copy for search engines?
All the points mentioned above in terms of the disadvantages will turn to your brand’s advantage. Apart from those key points, here are some crucial reasons you should consider SEO copywriting for your website.
Enhanced User Experience
Providing valuable, high-quality content that is easy to read and navigate will make your website more friendly and engaging, leading to higher customer satisfaction.
Better Customer Insights
Getting better customer insights through keyword research involves understanding the language and queries your target audience uses, which can reveal their needs, preferences, and behaviours. These insights can inform other aspects of your business strategy, from product development to customer service improvements.
Reduced Bounce Rates
By targeting specific keywords and user intents, SEO copywriting ensures that the content meets visitor’s expectation. This relevance can reduce bounce rates as users find exactly what they are looking for and are more likely to stay on your site.
Enhanced Local Engagement
For businesses targeting local markets, SEO copywriting can be tailored to incorporate local keywords and cultural references. This regional focus can resonate more deeply with nearby audiences, fostering a more robust community connection.
Better Adaptation to Voice Search
As voice search becomes more prevalent, SEO copywriting incorporating natural language and conversational keywords can position your site to perform better in voice search results, catering to the growing number of users who prefer this search method.
Featured Snippets
SEO Copywriters tactfully create answers to frequently asked questions so that it has better chances of featuring in Google’s snippets.
Google’s featured snippet is a highlighted information box that appears at the top of Google’s search results page, often referred to as “position zero.” It provides a concise, direct answer to a user’s query extracted from a relevant webpage.
Frequently Asked Questions
How can SEO copywriting services improve my website’s search engine ranking in Dubai?
With our SEO copywriting services, you can improve your website’s search engine ranking by utilising search engine algorithms and optimising your website’s content with relevant keywords and phrases that are commonly searched by your local target audience.
What content do you create to attract more customers to my business in Dubai?
We create engaging and informative website content, blog posts, social media content, newsletters, and product descriptions that incorporate strategic SEO keywords to attract potential customers to your business. We can also write press releases to further promote your business and drive traffic.
What strategies do you implement to optimise our content for local searches in the Dubai market?
First, we conduct extensive research on popular keywords and phrases locals use in their online searches. Then, our skilled copywriters strategically incorporate these keywords into your website content to enhance its visibility and ranking on search engines. Additionally, we ensure that all content is culturally relevant and caters to the preferences and interests of your target audience in Dubai.
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We hope these were useful insights into SEO Copywriting and how it could change your business’s online game!
At CrèmeContent, we offer Copywriting and Content Writing Services for all your business needs. Get in touch with us to learn how we can help as an SEO copywriting services company.
Contact us to arrange a quick call!